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Title:
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INFLUENCE OF ROGERS TECHNOLOGICAL ATTRIBUTES ON INTERNET DIFFUSION DYNAMICS: THE CASE OF PIEDMONT REGION |
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Author(s):
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Maurizio Leo, Enrico Ferro, Paolo Neirotti, Brunella Caroleo |
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ISBN:
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978-972-8939-36-6 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Gurmit Singh |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Internet, aging, technological attribute, diffusion of innovation, subjective perceptions |
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Type:
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Full Paper |
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First Page:
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133 |
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Last Page:
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141 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The spread of Internet technology tends to be slow especially among elderly people in many European countries. This situation appears even more critical if the demographic trends are considered in a context where the aging phenomenon will represent a significant challenge in the next future. This paper aims to investigate the relationship between age and Internet diffusion dynamics in Piedmont Region (Italy), mainly focusing on how people perceive the technological attributes and features of Internet technology. To achieve this objective a specific survey has been undertaken among Piedmont citizens. The questionnaires responses show a low propensity exhibited by old age people towards the adoption of Internet. In particular, it emerges that the subjective perceptions of technological attributes and features of Internet - that significantly differ between users and not-users - may exert a great influence on its diffusion dynamics |
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